ecommerce seo agency vs. in-house seo pros and cons

Ecommerce SEO Agency vs. In-House SEO: Pros and Cons

By Lori Wade 1 week ago

SEO is the key to your business success, as every online business requires a website which will be their online storefront. Ranking that website amongst such stiff competition is a big task in itself. But, with the help of the right type of eCommerce SEO services, you will be all set to get several leads for your eCommerce website. 

However, the dilemma arises when you have to decide which approach to choose in terms of SEO. Whether you need a proven eCommerce SEO agency or in-house SEO services, contemplating both of these solutions can confuse you a lot. 

But worry not, in this article, you will learn about which one to choose amongst an eCommerce agency or an in-house SEO team. You will also learn about the pros and cons of both of these options. So, let’s begin!

Pros & Cons of hiring an eCommerce agency

Pros:-

  • Save Plenty of Costs

Did you know that hiring an SEO professional is a lot more costly as compared to getting SEO services from an agency? Adding the issues related to the recruitment process and onboarding can take your focus away from the core business. But, even after doing all that, you’ll still have to spend a lot to recruit the right SEO talent. However, you will get the eCommerce SEO services at just a fraction of that cost. 

  • Focus on your business in the saved time

By focusing on your core business and not on the SEO of your website, you will save plenty of time. The best part is that this saved time will be invested in growing your business. This approach will prove to be a lot more beneficial for your business in the long run.

  • The modern SEO tools at your disposal

You would be surprised to know that contemporary SEO tools cost a lot to purchase. The worst thing about it is that these tools work on a subscription model. It means that you have to regularly subscribe to these tools so as to use them. But, when you have onboarded an SEO agency for your business, they will already have these tools at their disposal. It’s because they have to take care of plenty of businesses like yours, so they have to subscribe to these tools for various other reasons. 

  • The Right Approach to SEO

You can’t judge whether the person you’ve hired to do the SEO for your website is doing it in the right way or not. But, the SEO agency is bound to provide you with the best services as they will have to fulfill the promises they made during the negotiations. 

  • Scalable options to choose from 

The eCommerce SEO agencies provide several scalable options that you can choose from. The best part about it is that you can even get customized SEO services from your chosen agency according to your business requirements. 

Cons:-

  • No control over the campaigns 

By working with an SEO agency, you will have to lose a bit of control over what you could’ve done for your own business website. In fact, you have little control over the SEO campaigns as well. You can tell the agency about your requirements, but it’s in their hands regarding the things that they will implement in the end. 

  • Probability of poor quality work

Another con is that the chosen SEO agency can practice black hat SEO on your website. It can prepare the ground for having long-term repercussions for your website. Even if you severe the SEO contract, the probability is that your website might still not recover from the penalties. 

  • Minimal insights into the data

When an agency is handling your website, you don’t get to see the real data. It can happen that you might have had insights regarding the data after analyzing it, but you can’t do it in such a case. Furthermore, this really hampers your involvement in growing your business website. 

Pros & Cons of In-House SEO

Pros:-

  • Full control over hiring

With an in-house SEO professional, you will have full control over the type of talent you hire. You can shortlist the SEO executive based on the level of proficiency they have, along with their years of experience as well. So you would know the type of SEO work you will get for your website. 

  • A full-time representative 

The downside of an SEO agency is that you have to ask for the availability of their professionals whenever you need their help. But that will not be the case when you have a full-time SEO representative working for you. 

  • Outsourcing your work

There is always a doubt when you have to have painstaking meetings with your SEO agency regarding the progress of your website’s progress. However, by having an SEO professional by your side, you would just have to outsource your website’s SEO work to them, and they will take care of the rest. 

Cons:-

  • Spend a lot more money

A major downside of having a team of SEO professionals for your website’s SEO is that they cost a lot and that too, every month. It can lessen your budget for other business activities and hamper your growth as well. 

  • Not grow as quickly

It can happen that the SEO professionals you hire do not have the level of skills which can take your website to new heights. It can slow the growth of your website in comparison with the type of growth you must have with an SEO agency. 

Final Words

Choosing between an eCommerce SEO agency and an in-house SEO team is a tricky one. But, if you need experienced and proven eCommerce SEO services, you must hire an eCommerce agency as they have the necessary expertise for the same. The SEO agency will help your business website grow in a relatively short span of time. The best part is that your business sales will also get a boost in a small timeframe. So, opt for the best eCommerce SEO agency in your locality, and you’ll be all set for unimaginable growth. 

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